How to generate leads using a virtual assistant
Business is all about growth, and lead generation is the lifeblood of your real estate business. Done right, real estate lead generation will expand your business and establish yourself as a top real estate agent in your area.
What is lead generation?
Lead generation is the process of finding people who’ll find value in your products or services, getting them to hand over their personal information like email and phone number in exchange for something of value.
In real estate, lead generation means the process of attracting and converting a prospect into someone interested in your products or services. A real estate lead is a prospective customer that shows interest in your business and show it by different means — sharing their name and email, commenting on one of your social media posts, showing interest in any of your services, etc.
The goal of running a lead generation campaign is to turn a lead into a prospect, then a client, and then a closed client.
There are two kinds of lead generation. Inbound generation is usually referred to as digital marketing and utilizes tools like content marketing, social media marketing, search engine optimization (SEO), and advertising.
Outbound generation is commonly referred to as the traditional marketing style. It includes activities like direct mail, telemarketing, email marketing, and even marketing.
Lead generation is a powerful tool in your marketing arsenal, the well that supplies you with leads that you can convert into new clients.
In real estate, lead generation means the process of attracting and converting a prospect into someone interested in your products or services. A real estate lead is a prospective customer that shows interest in your business and show it by different means — sharing their name and email, commenting on one of your social media posts, showing interest in any of your services, etc.
The goal of running a lead generation campaign is to turn a lead into a prospect, then a client, and then a closed client.
There are two kinds of lead generation. Inbound generation is usually referred to as digital marketing and utilizes tools like content marketing, social media marketing, search engine optimization (SEO), and advertising.
Outbound generation is commonly referred to as the traditional marketing style. It includes activities like direct mail, telemarketing, email marketing, and even marketing.
Lead generation is a powerful tool in your marketing arsenal, the well that supplies you with leads that you can convert into new clients.
Do you need help with lead generation?
Running a real estate business is a LOT of work, and there are a thousand tasks you have to take care of every day. There are meetings with clients and other real estate agents, open houses and showings, tons of paperwork to accomplish, and many more.
To leverage time, you may want to consider outsourcing lead generation to a reliable assistant. Just imagine how much time you'll be freeing! You can use that time to update your listings, make important calls, do follow-up, or close deals.
To leverage time, you may want to consider outsourcing lead generation to a reliable assistant. Just imagine how much time you'll be freeing! You can use that time to update your listings, make important calls, do follow-up, or close deals.
Should you hire an office-based assistant or a virtual assistant?
If you're not sure what the best help is available for you, let me lay down the difference between an office assistant vs. a virtual assistant.
An office assistant is based in your office and requires commuting. He or she must be provided with the necessary office equipment like desk and laptop to function efficiently, works for a set period depending on your requirements, and gets paid with salary and employment benefits like Medical Aid, pension fund, etc
A virtual assistant can be based locally or internationally. He or she works in a preferred location, mostly at home. A VA works at hours he prefers and uses personal digital devices like a laptop to get tasks done. Since most VA’s work as consultants, you don’t have to pay employment benefits. Also, VA’s consider themselves as business owners, so they are self-employed.
An office assistant is based in your office and requires commuting. He or she must be provided with the necessary office equipment like desk and laptop to function efficiently, works for a set period depending on your requirements, and gets paid with salary and employment benefits like Medical Aid, pension fund, etc
A virtual assistant can be based locally or internationally. He or she works in a preferred location, mostly at home. A VA works at hours he prefers and uses personal digital devices like a laptop to get tasks done. Since most VA’s work as consultants, you don’t have to pay employment benefits. Also, VA’s consider themselves as business owners, so they are self-employed.
Advantages of hiring a VA
As a business owner looking for help with lead generating tasks, here are some reasons why you should look into hiring VA's for your real estate tasks.
- Cost-effective
One of the best reasons why real estate lead generation virtual assistants are more preferred by many companies is because remote workers are more cost-effective. You don't have to worry about hiring an office, buying equipment, and paying overhead expenses. You lower your costs while increasing the value of your business because VA's can get their tasks done without you having to pay extra for a desk or a new laptop. - Save time
Time is gold and each second counts. As a business owner, when you delegate lead generation tasks to a remote worker, you get more time to do the more important parts of the business. - Set an order or priority
If you find yourself overwhelmed with your ever growing to-do tasks, it's time to hire a virtual assistant. Outsourcing your tasks to someone reliable can help you manage your other tasks better, as well as identify the ones that should be prioritized. - Less supervision
Most virtual assistants ask the specific tasks to be accomplished that day, and their order of priority. Once you've given clear instructions and the VA had no other questions or clarifications, you can then expect them to do their tasks and complete them at the end of the day. You can do your own things and the remote worker will accomplish the tasks assigned without you needing to micromanage. - Maintain top-notch marketing strategy
We live in an era of digital technology. Social media, video, content marketing — these things have become the standard of a business presence. Virtual assistants are well-versed in using technology to perform their tasks efficiently. If your business lives online or has an online presence, you need the help of someone ‘virtual’ to maintain the business.
How to choose the right VA with lead generation experience?
Once you've established that you do need and want the help of a VA, the question you'll probably ask is "How do I find the virtual assistant?"
First, choose a VA from a reputable agency. These days, there are thousands of VA's online, and many of them are under management and agencies. Choose an agency that you know delivers reliable results. A good way to find out is to look for online reviews about the website. This way you have an idea of what you can expect from the company or agency when you hire a VA from them. Find out what our clients said about us here.
Second, you have to make sure that you hire someone with experience. A person with strong industry experience will easily understand your instructions, know what needs to be done, and may even bring new ideas that will help create more leads. Here in RELP, we have experienced ISA's and VA's who are proficient in utilizing various apps and online strategies to get to your leads faster.
First, choose a VA from a reputable agency. These days, there are thousands of VA's online, and many of them are under management and agencies. Choose an agency that you know delivers reliable results. A good way to find out is to look for online reviews about the website. This way you have an idea of what you can expect from the company or agency when you hire a VA from them. Find out what our clients said about us here.
Second, you have to make sure that you hire someone with experience. A person with strong industry experience will easily understand your instructions, know what needs to be done, and may even bring new ideas that will help create more leads. Here in RELP, we have experienced ISA's and VA's who are proficient in utilizing various apps and online strategies to get to your leads faster.
Three ways a VA can increase your leads
Still having second thoughts on how a lead generation real estate VA can help you? Here are five ways you can boost your leads with the help of a remote staff.
- Working on lead generation tasks
Leads can come from anywhere, so you are probably employing several methods to gather leads. This means doing direct mail, email marketing, social media marketing, content marketing, etc — tasks that can easily consume the whole day. Instead of doing these things on your own, why not hire a VA to do it for you? VA lead generation specialists have the necessary experience and training to help you with this task, so you can have more time for more important aspects of the business. - Market research
Having a VA means having someone who can do online research on which products or services may be of interest to your potential customers. When you know which services your prospective clients want, you can create better services and products to get their attention. - Email marketing
Email marketing may be an old-school strategy in generating leads, but it is one of the most effective tools to keep your leads up-to-date with your products and services. If your VA knows how to create exceptional Mail Chimp campaigns, layouts, and newsletter copies, your email marketing will help bring in the leads you are looking for.
Hiring a lead generation VA will save you time, streamline your business, save you money, and most importantly, help you create a solid database of people truly interested in your products and services.
Are you looking for lead generation virtual assistants? Give us a call at 407 401 9225 or send me a message at Les@RealEstateLeadsProspector.com