This simple computation can better show you how to calculate the $ Value of “ONE” lead.
The formula we use - CRM $ charge/number of leads
Realtor uses CRMs to get a list of leads, for this example we will use a well known CRM for leads.
They Charge $2000 for 100 leads, we apply simple math and conduct elimination process to see a lead's value.
$2000 is divided by the number of leads; $2000/100 = $20/lead
We then remove “non valuable leads”; these are leads that are tagged/named as John Doe, or others may call it “Ghosts Leads” based from experience out of a 100 half of which are ghosts leads, now we are down to 50 leads.
We do the math; $2000/50 = $40/lead
Then we count the leads that we call “non convertible leads”; these leads are those who are not interested, cannot be reached, also can be part of DNC list, and other. In this industry the ratio will count 50:50. In our equation we cut the 50 in half and we are left with 25.
So we do another math, that’s $2000/25 = $80/lead
The formula we use - CRM $ charge/number of leads
Realtor uses CRMs to get a list of leads, for this example we will use a well known CRM for leads.
They Charge $2000 for 100 leads, we apply simple math and conduct elimination process to see a lead's value.
$2000 is divided by the number of leads; $2000/100 = $20/lead
We then remove “non valuable leads”; these are leads that are tagged/named as John Doe, or others may call it “Ghosts Leads” based from experience out of a 100 half of which are ghosts leads, now we are down to 50 leads.
We do the math; $2000/50 = $40/lead
Then we count the leads that we call “non convertible leads”; these leads are those who are not interested, cannot be reached, also can be part of DNC list, and other. In this industry the ratio will count 50:50. In our equation we cut the 50 in half and we are left with 25.
So we do another math, that’s $2000/25 = $80/lead
Overall out of 100 leads 25 are CONVERTIBLE with MEDIUM to HIGH probability of an ACTUAL SALE. |
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Now let’s say there is 1 lead out of the 25 that is Selling a $500,000 worth of home and planning to get an eligible Agent to represent them when they purchase a home. For a Buyer/Seller Agent you will get 6% commission (that’s 3% commission per representation) out of the total sale value.
That is $500,000*.06 = $30,000 commission!
Now my question is, what if that 1 client is in your leads list, however you failed to reach them to close a deal because they were already taken by another Agent?
We do not want that to happen, and that is the whole point of our services. We get to your Real Estate Leads faster! Email Les@realestateleadsprospector.com today, lets get to your leads ASAP.
That is $500,000*.06 = $30,000 commission!
Now my question is, what if that 1 client is in your leads list, however you failed to reach them to close a deal because they were already taken by another Agent?
We do not want that to happen, and that is the whole point of our services. We get to your Real Estate Leads faster! Email Les@realestateleadsprospector.com today, lets get to your leads ASAP.