Top 4 Features of Commissions Inc. Every Real Estate Leads Prospector Should Use to Find the Right Leads
Lead prospecting is one of the most (if not the most) important profit generating activities that every real estate professional should do. It involves a significant amount of time allotment, effort, planning and money; however, it is the most effective way to exponentially scale your business. And with the internet emerging as one of the top places where people do their home search, the challenge faced by many real estate leads prospectors is to sift through a vast sea of leads—many of which are not exactly qualified ones.
To that end, getting a customer relationship management (CRM) platform is the most effective way to gather and manage your leads. CRMs have gone a long way from merely being a repository of contacts and documents, a good number of them have an array of lead qualifying features that empower real estate professionals to determine the quality of the leads they are touch-basing with and even the method of approaching the conversation even before making that call.
Lead selection or qualification is a very important dimension that real estate leads prospectors should consider to make their prospecting efforts more worthwhile. Incidentally, you can probably relate this to this month’s upcoming basketball frenzy, the NCAA’s March Madness—where out of the hundreds of teams that play through their respective conferences, save for the conference winners, only 36 of the “most qualified” teams have the right to get a bid to compete for the national title. Going back to real estate, having an effective lead quality solution greatly increases the chances of winning a conversion.
Commissions Inc. (or CINC) is one of the most effective and user-friendly lead management solutions available to real estate professionals. On top of the usual database functions, CINC has several features that allow real estate leads prospectors to peer into a lead’s search behavior and make a quick, intelligent judgment of the prospect’s quality.
Here are 4 great features that can help you engage the right kind of leads.
Registration and Last Login
This is one of the most basic and readily available information that CINC presents to a real estate leads prospector. The columns for Registration and Last Login show you when the lead registered or logged in to your website. As real estate professionals, we all know that time is of the essence, and the best window to get in touch with these leads is within 2-3 minutes upon registering to your site. CINC does not only show this but also sends a real-time alert to the agent assigned to the lead.
The number of times a lead views a property is also a good indicator of interest. The property with the most number of views tells a leads prospector that the person is either really interested in that particular property or that the lead is interested in the criteria that fits that property.
Property Interest Matching
This is a very clever feature of CINC where the software’s algorithms determine the likelihood of interest that a lead has on a property based on the different kinds of search criteria inputted by the prospect. The higher the score, the higher the likelihood of interest. Having this kind of data is a very powerful tool for real estate leads prospectors to have since it already filters out leads that have a low level of interest on a particular property. This is especially useful when prospecting seller leads.
For those of you who are not familiar with DISC profiling, D-I-S-C pertain to the personality type of the lead. This allows a real estate leads prospector to control the conversation in a manner that the lead will be most responsive to. For instance, D-personalities are very direct; so, if you are talking to one, you need to go straight to the point and not beat around the bush. We will talk about DISC personalities on a different article.
Commissions Inc. is a very powerful CRM, and giving enough time to fully utilize its features will prove to be advantageous in your leads prospecting efforts. In real estate, time is money, and these intuitive lead qualifying functions will help you increase your productivity and business.
If you need help with Commissions Inc., our Real Estate Leads Prospector team will be glad to show you how we can help fully utilize its features for your business. For more information on real estate lead prospecting and management, visit http://www.RealEstateLeadsProspector.com or call 407-401-9225.