One of the most iconic artists of all time, Pablo Picasso, once said, “Colors, like features, follow the changes of the emotion.” This quote is as powerful as it is true in so many levels—both aesthetic and intrinsic. Especially when you are in a business like real estate where most decisions are motivated by a lot of emotional factors, knowing the right colors to use in your website is a huge psychological advantage that will greatly help you attract your real estate leads.
Just as a painter conveys emotions through his or her painting, real estate professionals do the same through their website. Of course, the first step is to know your business model and identify the type of real estate leads you want to attract. Designing your website to resonate with your target market comes next.
Below are 4 powerful messages conveyed by various colors that you can use on your website to attract the right kind of leads.
Stability and Trust
Blue conveys a message of trustworthiness and stability. This is the color the mostly represents the American corporate landscape. Banks, IT companies, and other well established businesses use this color. If you believe that your real estate business is a well-oiled, process oriented machine that has been there, done that and gets results, blue may be the color for you.
Nature and Adventure
Green is symbolic of nature and the outdoors. Most companies that use this color want to convey a message showcasing the environment and the conservation thereof. In real estate, green and other earth colors would be perfect for agents that want their website to exude the feeling of country style living, golf community living, and other communities that focus on the beauty of the outdoors.
Energy and Dynamism
When we think of fire, the first color that comes to mind is red. In business, this color represents a company that is dynamic, energetic, and always moving. It is for this reason why most major news outfits use this color in elements of their logos and websites. In real estate, red exudes the feeling of unyielding activity, proactiveness, and innovation. So, if you want your prospects to feel that your team is constantly working to fulfill all their real estate needs, red is a great color to consider.
Luxury and Power
Black symbolizes luxury, extravagance, and exclusivity. Top fashion brands, high-end car manufacturers, and luxury watch makers among others use this color to represent their business. For real estate professionals, whose line of business focus on million-dollar luxury homes, black is a great color that you should consider for your website.
Choosing the right color to reflect your online presence will give you an easy advantage over your competition. The quality of your website, to the online viewer, reflects the quality and trustworthiness of your business much like the way you would dress when you do business with your clients—real estate prospects would certainly be more attuned to closing a deal with an agent wearing a suit and tie rather than with someone in board shorts and flip-flops!
Need help with lead management? Let’s talk. Call us at 407-401-9225 or email Les@RealEstateLeadsProspector.com and find out how we can make prospecting and managing your real estate leads easy for you.