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One of the most iconic artists of all time, Pablo Picasso, once said, “Colors, like features, follow the changes of the emotion.” This quote is as powerful as it is true in so many levels—both aesthetic and intrinsic. Especially when you are in a business like real estate where most decisions are motivated by a lot of emotional factors, knowing the right colors to use in your website is a huge psychological advantage that will greatly help you attract your real estate leads. Just as a painter conveys emotions through his or her painting, real estate professionals do the same through their website. Of course, the first step is to know your business model and identify the type of real estate leads you want to attract. Designing your website to resonate with your target market comes next. Below are 4 powerful messages conveyed by various colors that you can use on your website to attract the right kind of leads. Stability and Trust
Blue conveys a message of trustworthiness and stability. This is the color the mostly represents the American corporate landscape. Banks, IT companies, and other well established businesses use this color. If you believe that your real estate business is a well-oiled, process oriented machine that has been there, done that and gets results, blue may be the color for you.
Nature and Adventure
Green is symbolic of nature and the outdoors. Most companies that use this color want to convey a message showcasing the environment and the conservation thereof. In real estate, green and other earth colors would be perfect for agents that want their website to exude the feeling of country style living, golf community living, and other communities that focus on the beauty of the outdoors.
Energy and Dynamism
When we think of fire, the first color that comes to mind is red. In business, this color represents a company that is dynamic, energetic, and always moving. It is for this reason why most major news outfits use this color in elements of their logos and websites. In real estate, red exudes the feeling of unyielding activity, proactiveness, and innovation. So, if you want your prospects to feel that your team is constantly working to fulfill all their real estate needs, red is a great color to consider.
Luxury and Power
Black symbolizes luxury, extravagance, and exclusivity. Top fashion brands, high-end car manufacturers, and luxury watch makers among others use this color to represent their business. For real estate professionals, whose line of business focus on million-dollar luxury homes, black is a great color that you should consider for your website.
Choosing the right color to reflect your online presence will give you an easy advantage over your competition. The quality of your website, to the online viewer, reflects the quality and trustworthiness of your business much like the way you would dress when you do business with your clients—real estate prospects would certainly be more attuned to closing a deal with an agent wearing a suit and tie rather than with someone in board shorts and flip-flops! Need help with lead management? Let’s talk. Call us at 407-401-9225 or email [email protected] and find out how we can make prospecting and managing your real estate leads easy for you.
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There is a notion that real estate slows down during the winter months especially in States that get hit by the cold weather. A lot of real estate professionals anticipate this slump and hold back on their marketing efforts to save a few dollars. However, this should not be the case. Here’s the good news: this so-called slowdown is merely a myth as the winter season presents a lot of great opportunities for agents to keep their businesses going by ramping up their real estate leads prospecting efforts. Although there are relatively a smaller number of leads during the winter season, most of those that you will find will be very active and motivated. It’s just a matter of finding them and getting in touch. Here are 5 very good reasons why real estate professionals should bolster their leads prospecting during the winter months.
There is Little Competition
While most of the competition are slowing down their business in anticipation of the real estate slump, a smart agent will take advantage of this and cast that real estate prospecting dragnet and catch any motivated buyer or seller who may be out there needing help with their real estate needs.
More Motivated Leads
Anyone who is looking to buy or sell a home during the winter months would be a very motivated prospect. Typically, buyers who want to be in their new home by spring tend to move faster with the buying process. For sellers, this is also a good time to market their home as the lack of inventory would present a chance for them to get top dollar for the sale of their property. So, why pass up your real estate leads prospecting?
A Great Time for a Holiday Showing
The holidays also present a wonderful opportunity to have a more personal and intimate showing. Instead of your typical open house where you have a buyer and seller mulling around silently in the property, get those holiday decors on, prepare some hot chocolate and have holiday music playing in the background. This will no doubt help warm up your prospective real estate lead during the showing.
Less Neighborhood Limitations
Real estate prospects looking to buy a home during the cold months often have very little restrictions when it comes to their choice of neighborhoods. This will give you more freedom to show more properties in a wide range of areas and find a home that is a perfect fit to your buyer.
A Perfect Time for Circle Prospecting
Circle prospecting during this season is a very powerful practice. What better time of the year to get in touch with your previous clients and others within your social circle to say “hi” and greet them with a warm happy holiday! Who knows, any one of them may be needing help with a real estate concern or have someone to refer to you. Another great opportunity to get real estate leads! By investing a little time in prospecting, you open yourself to a treasure trove of leads that your competition may be passing up during this season. Need a hand in getting to these leads? Know how our team can help by visiting www.RealEstateLeadsProspector.com or call us at 407-401-9225. We make prospecting easy for you! So, it’s been two months since you’ve purchased Infusionsoft, you have a ton of real estate leads in your system, you’ve used it to send a couple of emails here and there, and guess what—you still have no conversions! It can be really frustrating to think that you have spent good money for a glorified filing cabinet-slash-carrier pigeon, but the reality of it is that you have not tapped the full potential of the tool. Infusionsoft has a plethora of features that empower real estate professionals and teams to engage their buyer or seller prospects. One of its key strengths is its versatility in creating and executing powerful email campaigns that can be tailored to fit your business. It’s just a matter of knowing how to get this done.
“No” is not Forever
While having a referral-based business presents a higher chance of getting quality leads on the get-go, having referrals may not be as frequent as you hope it would be. Real estate leads prospecting is the best way to greatly scale your business, but the sad truth is that not everyone you talk to is motivated to buy or sell a home… well, at least for now. Having a well-planned email notification system is a great way to keep in touch with your leads. Engaging with your prospects at the right time and the right frequency lets your lead know that you care enough to remember them, that you haven’t forgotten their interests and/or concerns from your last conversation, and that you’re very much available to help them in their real estate needs all without being too intrusive (and remotely annoying). With this in mind, Infusionsoft allows you to create detailed campaign sequences and map out every phase of your email strategy to reach out to your real estate prospects. This feature makes planning and executing very visual and easy to understand. You can easily create and connect objects much like a flow chart and even set timers to indicate when an event will occur. Remember, “no” is not forever; and you surely want to be the first in mind when your prospect says “yes, I’m ready to buy a home!”
The Two-Pronged Approach
For the most part, when we talk about real estate lead conversion, there is a great focus on the prospect’s motivation. Agreeably, this is an important factor in classifying a lead’s likelihood to convert and help us determine how far out the prospect is in his/her home search. But have you ever thought of looking at the other side of the coin? How about the agent’s motivation? Yes. You read it right. The agent. On this day and age where social media is king—where every successful business thrive on understanding and building relationships with their clients—it comes as a surprise that there are agents out there who do not see the value of prospecting for real estate leads on a regular basis. With Infusionsoft, it is very easy to create workflows that synchronize the events related to lead engagement and the related notifications to the agent in charge. This ensures that all leads are touched on a timely manner and that all parties responsible for the engagement take full ownership of the task.
A Small Investment of Time
This may all seem very complex, but if you and your team allot some time to learn how the tool works, you have a leads prospecting beast ready to be unleashed! Infusionsoft’s knowledge base has everything you need to know to maximize the potential of this email marketing super tool. Furthermore, Infusionsoft’s awesome technical support staff is always available to address any challenges you may have with the platform. Everything can be learned with a small amount of time and effort. Don’t have the time? RealEstateLeadsProspector.com has years of experience and success with Infusionsoft and other real estate marketing platforms. Know how our team can help seamlessly integrate Infusionsoft into your business. Call us at 407-401-9225 or visit www.RealEstateLeadsProspector.com and we will show you how we can make it simple for you to convert your real estate leads to clients and sold homes. |
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