There is a notion that real estate slows down during the winter months especially in States that get hit by the cold weather. A lot of real estate professionals anticipate this slump and hold back on their marketing efforts to save a few dollars. However, this should not be the case. Here’s the good news: this so-called slowdown is merely a myth as the winter season presents a lot of great opportunities for agents to keep their businesses going by ramping up their real estate leads prospecting efforts.
Although there are relatively a smaller number of leads during the winter season, most of those that you will find will be very active and motivated. It’s just a matter of finding them and getting in touch. Here are 5 very good reasons why real estate professionals should bolster their leads prospecting during the winter months.
There is Little Competition
While most of the competition are slowing down their business in anticipation of the real estate slump, a smart agent will take advantage of this and cast that real estate prospecting dragnet and catch any motivated buyer or seller who may be out there needing help with their real estate needs.
More Motivated Leads
Anyone who is looking to buy or sell a home during the winter months would be a very motivated prospect. Typically, buyers who want to be in their new home by spring tend to move faster with the buying process. For sellers, this is also a good time to market their home as the lack of inventory would present a chance for them to get top dollar for the sale of their property. So, why pass up your real estate leads prospecting?
A Great Time for a Holiday Showing
The holidays also present a wonderful opportunity to have a more personal and intimate showing. Instead of your typical open house where you have a buyer and seller mulling around silently in the property, get those holiday decors on, prepare some hot chocolate and have holiday music playing in the background. This will no doubt help warm up your prospective real estate lead during the showing.
Less Neighborhood Limitations
Real estate prospects looking to buy a home during the cold months often have very little restrictions when it comes to their choice of neighborhoods. This will give you more freedom to show more properties in a wide range of areas and find a home that is a perfect fit to your buyer.
A Perfect Time for Circle Prospecting
Circle prospecting during this season is a very powerful practice. What better time of the year to get in touch with your previous clients and others within your social circle to say “hi” and greet them with a warm happy holiday! Who knows, any one of them may be needing help with a real estate concern or have someone to refer to you. Another great opportunity to get real estate leads!
By investing a little time in prospecting, you open yourself to a treasure trove of leads that your competition may be passing up during this season. Need a hand in getting to these leads? Know how our team can help by visiting www.RealEstateLeadsProspector.com or call us at 407-401-9225.
We make prospecting easy for you!
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