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So, it’s been two months since you’ve purchased Infusionsoft, you have a ton of real estate leads in your system, you’ve used it to send a couple of emails here and there, and guess what—you still have no conversions! It can be really frustrating to think that you have spent good money for a glorified filing cabinet-slash-carrier pigeon, but the reality of it is that you have not tapped the full potential of the tool. Infusionsoft has a plethora of features that empower real estate professionals and teams to engage their buyer or seller prospects. One of its key strengths is its versatility in creating and executing powerful email campaigns that can be tailored to fit your business. It’s just a matter of knowing how to get this done.
“No” is not Forever
While having a referral-based business presents a higher chance of getting quality leads on the get-go, having referrals may not be as frequent as you hope it would be. Real estate leads prospecting is the best way to greatly scale your business, but the sad truth is that not everyone you talk to is motivated to buy or sell a home… well, at least for now. Having a well-planned email notification system is a great way to keep in touch with your leads. Engaging with your prospects at the right time and the right frequency lets your lead know that you care enough to remember them, that you haven’t forgotten their interests and/or concerns from your last conversation, and that you’re very much available to help them in their real estate needs all without being too intrusive (and remotely annoying). With this in mind, Infusionsoft allows you to create detailed campaign sequences and map out every phase of your email strategy to reach out to your real estate prospects. This feature makes planning and executing very visual and easy to understand. You can easily create and connect objects much like a flow chart and even set timers to indicate when an event will occur. Remember, “no” is not forever; and you surely want to be the first in mind when your prospect says “yes, I’m ready to buy a home!”
The Two-Pronged Approach
For the most part, when we talk about real estate lead conversion, there is a great focus on the prospect’s motivation. Agreeably, this is an important factor in classifying a lead’s likelihood to convert and help us determine how far out the prospect is in his/her home search. But have you ever thought of looking at the other side of the coin? How about the agent’s motivation? Yes. You read it right. The agent. On this day and age where social media is king—where every successful business thrive on understanding and building relationships with their clients—it comes as a surprise that there are agents out there who do not see the value of prospecting for real estate leads on a regular basis. With Infusionsoft, it is very easy to create workflows that synchronize the events related to lead engagement and the related notifications to the agent in charge. This ensures that all leads are touched on a timely manner and that all parties responsible for the engagement take full ownership of the task.
A Small Investment of Time
This may all seem very complex, but if you and your team allot some time to learn how the tool works, you have a leads prospecting beast ready to be unleashed! Infusionsoft’s knowledge base has everything you need to know to maximize the potential of this email marketing super tool. Furthermore, Infusionsoft’s awesome technical support staff is always available to address any challenges you may have with the platform. Everything can be learned with a small amount of time and effort. Don’t have the time? RealEstateLeadsProspector.com has years of experience and success with Infusionsoft and other real estate marketing platforms. Know how our team can help seamlessly integrate Infusionsoft into your business. Call us at 407-401-9225 or visit www.RealEstateLeadsProspector.com and we will show you how we can make it simple for you to convert your real estate leads to clients and sold homes.
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